The ability to convert data into information , so useful for contextual marketing , is thanks to computers. The first of these is the ENIAC, manufactured in 1946, which weighed a whopping 27 tons and was capable of performing 5,000 additions and subtractions, 350 multiplications and 50 divisions per second. It was the era of valves, those small light bulbs that flooded the interior of these machines. It was not until 1954 that the first transistor arrived on the computer, in 1970 the first microchip and from there to supercomputers. Today we are on the threshold of the quantum computer, which will be able to perform calculations on the physical properties of atoms that were previously unimaginable.
Storage capacity, data processing and networking capabilities have revolutionised, along with social networks, the world of data-driven marketing.
Internet
The Internet has revolutionized the economy, society and the panama phone number data world as we know it. Thanks to the Internet, we are always connected , especially in urban areas, largely due to the demand created by mobile users who want the so-called “Internet everywhere.” The Internet allows access to information, relationships with third parties (social networks) and the generation of data through the technological complexity of smartphones , all in real time.
Mobile phones, smart watches, wearables
With the data computing power and mobile technology, wearables and other digital beacons, we obtain an extensive layer of data on which to develop our marketing . This phenomenon produces, through smartphones and wearables, an infinite amount of data. This data, when cross-referenced with social media activity and any digital trace of the user (transactions, movements, check-ins, etc.), creates a digital profile on which the company can act.
Wearable devices and real-time marketing
Once we have defined the bases that have made real marketing, real-time email marketing and others possible, it is time to ask ourselves: what are the keys? What should we take into account to implement a successful real-time marketing automation strategy , for example? These are the 10 points that you should not forget: