5. Give your Instagram audience a reason to follow you

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4. Prioritize follow-up lead generation actions on Facebook and Instagram
Lead generation ads are the platform’s primary ad type that syncs with your CRM and gives anyone who fills out your form access to your offer via their email: a webinar, free consultation, or entry-level offer from your business.

Currently in beta, there is an option for people to access your resource directly from your ad and download your brochure, checklist, or eBook directly to their mobile device without having to open their email!

Lead generation ads

No matter what you offer in your lead generation ad, the key to successfully attracting clients and customers is in the follow-up actions.

First, follow Facebook’s recommendation that you respond to each request within 15 minutes. If you follow this recommendation, you’ll increase your chances of keeping the ice by up to 80%. Fortunately, automating your follow-up sequence makes this task easier.

Second, demonstrate that you are committed and want to do business with this prospect. Develop a follow-up sequence that includes seven to 11 touchpoints over a two to four week period, depending on the type of business you run. Research shows that most prospects become customers between the third and fifth touchpoints. Using 7 to 11 touchpoints across SMS, email, and phone calls ensures that you don’t miss out on converting the rest of your warm leads.

Third, support follow-up actions with retargeting to drive leads deeper into the sales morocco rcs data funnel. Perhaps redirect them to a sales page or a landing page with further steps to convert them into customers.

Implement this system and you will start to see a lower cost per result from your lead generation advertising campaigns.

That was the advice from Tara Zirker , who helps marketers achieve significant returns from Instagram advertising, even on a small budget. She created a successful membership program, Successful Ads Club, that helps marketers take the pain out of online advertising with step-by-step training, regardless of their experience level.


Many Instagram marketing tips focus on increasing the reach of your content and attracting more viewers to your Instagram page.

While important, these tips don’t cover how to keep new visitors on your page. This tactic involves creating a value proposition that encourages your audience to follow your Instagram page, check back regularly, and engage with your content.

There are two main ways to encourage your audience to follow you:

Add a positioning statement to your profile—a short phrase or sentence that clearly states the value you offer to your audience; for example, “self-care tips for millennial moms . ”