How to Leverage YouTube SEO for Discovery

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Due to the disruption of the world, this year Amy Webb is not offering one "Tech Trends Report" but twelve, on the occasion of an entirely online SXSW festival. The shock of the pandemic has revealed 500 technological and scientific trends, which the founder of the Future Today Institute has made available to the general public for free on her platform , in order to give everyone the keys to understanding this "New World Disorder".

Driven by data ahead of its time, the “Institute gambling data canada for Today’s Future” encourages companies and governments around the world to intercept strong and weak signals to better prepare for the future. But detecting signals is not enough to survive in a world of perpetual disruption. “ Lean into uncertainty ” is Amy Webb’s second mantra, who warns: “ Surviving a global pandemic […] does not make us immune to the chaos of the future ,” with a “Wheel of Disruption” that continues to turn without our having much influence on external macro forces.


Future Today Institute, Wheel of Disruption

The detected trends are the result of the intersection of macro forces and weak signals, which develop over a more or less long period, and which have been, for the most part, accelerated last year by the COVID-19 crisis.

From the 500 pages of the 2021 report, Amy Webb extracts 3 key ideas:

YoT, the “ You of Things ”, with our body as an integral part of the network,
The “ Mixed Reality World ”, a world that creates a new reality by feeding on YoT and information about our behaviors,
The “ New World Disorder ”, a new life marked by applications serving a privileged elite.
1 YoT, the “You of Things”