Christmas email marketing helps build customer loyalty in car dealerships

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card 300x3002 22014 was a sensational year! Protests, the World Cup and elections, it was certainly a year of great activity and of course, car sales. We are already in the last quarter of the year and you need to plan ahead.

Maintaining ongoing relationships is one of the secrets of CRM (Customer Relationship Management). But what is needed to carry out this activity?

1) Have a good system for managing your data
With an agile, modern and unified system, you can store your rcs data asia day-to-day information, facilitating decision-making. Make sure the system has features such as: exporting data in Excel format; generating reports using filters; printing labels for direct mail; exporting customer emails for sending email marketing.

2) Plan your actions
Plan your marketing actions at least 1 (one) month in advance. Having a plan makes it easier to evaluate the campaign and reduce costs, as well as making it easier to determine the target audience and which materials and channels will be used. Advance planning increases the return by 30%.

The main goal of starting CRM actions is to build customer loyalty, making them frequent visitors to your points of sale and seeking new information about their interests. In this format, you will be able to offer new products according to their needs.

Now that you know a little more about CRM, how about planning your Christmas relationship in advance?



How can Revenda Mais help you?
We have launched an exclusive Christmas-themed email marketing service to thank our customers for a great 2014. There are 9 (nine) card models to choose from, and signing up is easy! Just click on the model you want and sign up.