When and how to use promotions in Target

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Kateryna Didyk , a marketer, targeting practitioner and SMM specialist, founder of the Business 2 Marketing agency, told us when and how to use promotions in targeted advertising.

How to use promotions and discounts correctly?
Promotions, discounts, free subscription periods, loyalty programs and other lead magnets can be really effective and have a good impact on sales. But, there is one BUT…

For the greatest effectiveness, you should use promotional offers at a certain point in a potential customer's interaction with your company, when the person has already started moving along the sales funnel and has made lebanon rcs data at least three or four touches. This is especially true for those with a long sales cycle.

What do I see in reality?
Picture #1: Prices are artificially inflated, and then a discount is indicated, which is actually the current price.
Picture #2: an absolutely insignificant discount is provided, which does not significantly affect the cost of the product, and therefore does not act as an argument for buyers.
Picture #3: the discount is fair and substantial, but the result of using it is almost zero.
How to use promotions in targeted advertising correctly
The secret is to use a sales funnel and introduce a tool like a promotion only at a certain point. So, what are the stages of generating interest for consumers?

Introduction. Draw potential customers’ attention to your page and website. At this stage, the person should go to their account or website, subscribe (view) and save the information. If information about the cost of the product/service is available, your potential customers will appreciate it as well.
Interest. Tell us about the benefits, features, and strengths of your company. Conduct a product review, add reviews. There are different methods for “warming up” interest for each direction.