Create a consistent brand image on social media
First of all, it is essential to define the product strategy. You need to be clear about what you are going to offer, whether you have a star product that you are particularly interested in highlighting, and how you are going to encourage purchases through your content. Having a good traceability of the traffic that reaches the website through social media is also important.
Carefully study your product/service, your potential sweden phone number data competition and how they communicate on social media. Find an appropriate tone for your potential client (relaxed, approachable, friendly, professional, corporate, informative) and work on digital branding .
In this sense, it is essential to have a very clear value proposition and brand guidelines so that everything that is communicated is coherent. The visual part and the copy are the elements that give the most play to provide extra creativity and stand out in the fashion and retail sector. In fact, more and more brands are opting for texts that go far beyond describing a product in their copy caption; they transmit a feeling, inspiration or motivation to connect more with their users.
Bottom line: In a world of information overload, Instagram profiles and constant notifications, creativity is what makes for success.
Taking into account all of the elements we have mentioned in this section is essential when it comes to reflecting them in your profile. The biography must be clear in terms of content, easy to read and not overloaded with unnecessary information.
It is always essential to include a link in the bio to the ecommerce page . In the case of Instagram and TikTok, for example, Linktree or Tap Bio work very well . They allow you to create a landing page with different relevant links from the website, which you can customize according to your needs.