The advertising set for Black Friday

[shaownhasan]

Well, now let's make the strategy even more complete and see how to structure the campaigns. First of all let's see the mood to use in these respective 3 phases.

Phase 1: Aim for maximum exposure and engagement: don't be commercial and think about conveying your brand values, quality, mood and mission.
Phase 2: Create hype about the upcoming Black Friday: you could do a coming types of nurse databases soon with newsletters to preview the products and discounts (thereby creating an additional audience, even closer to purchasing).
Phase 3: Here the goal will be the purchase, and working on highly prepared audiences will make it easier and faster to get to the sale. In this phase you can update the ads at the beginning of Black Week, for Black Friday and for Cyber ​​Monday (and the end of Black Week).How to Manage Your Black Friday Advertising Budget


Now let's get to the budget and how to divide it correctly to dominate Black Friday 100%. I remind you that the September/December quarter is always the most competitive. So arm yourself with strategy and budget! As I said at the beginning, you can do a great job even with modest budgets. The important thing is to plan an excellent strategy. For this, here is how you could distribute the budget in these 3 phases :


How much money to invest in black friday advertising campaigns
Let's analyze it.

Phase 1: All budget goes into brand and interaction campaigns to reach as many people as possible.
Phase 2: In the pre-Black Friday, 70% of the budget is moved above, always leaving the door open for new people to enter our funnel .
Phase 3: all the budget goes here. As I said in the initial points, trying to sell cold in the most competitive week of the year, with a limited budget and a little-known brand is certainly not one of the winning choices.