Differences between targeted and contextual advertising

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But let's look at targeted advertising in more accessible terms.

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Targeted advertising is a special type of social media advertising that is shown only to users who meet certain criteria you set. These criteria can include parameters such as gender, age, location, interests, etc.

The name "targeted advertising" comes from the word "target" , china rcs data which means "goal" . You specify the target criteria yourself, and then the targeting algorithms determine the users who meet these criteria and show your ads to them.

How does it work?


You choose a platform and set up target audiences for your ads, including gender, age, geolocation, marital status, and other criteria.
Create advertisements by adding text, graphics, and other promotional materials.
Set a budget and start showing ads.
This is a general explanation of how targeted advertising works. Of course, in practice there are many nuances and customization methods, which we will also discuss later.