Advice for future Internet marketing specialists

[sumaiyakhatun27]

So, we have a hybrid model where part of our team works on internal changes and strategy, and the rest of the expertise we bring in from outside. We understand the importance of diverse expertise and broad thinking for successful project development.


What books and resources do you recommend for marketers? Where can they get their knowledge?

I have tried reading various marketing books, including classics such as Kotler and others. brazil rcs data But what I want to highlight is my own perspective. I have benefited the most in terms of understanding business and marketing from various business novels and general business literature, not just marketing literature.

In particular, the book "Atlas Shrugged", which I read, left the biggest mark on my understanding of business. This was when I was about 18-19 years old, and this book radically changed my worldview. It teaches you how important business is and how it affects society. You understand that marketing plays a key role in business, and everyone needs business. Business creates great value and is an important chain that unites different aspects of life. If you build successful marketing, you can become part of a big business that improves people's lives.