The study revealed an interesting aspect: on average, sites that rank in the top 10 have even fewer phone numbers than those outside that range. This led me to believe that at a minimum, you need to have two contact numbers . For example, sites in the top 50 have two phone numbers on average. It also became clear that having a large number of phone numbers is not a decisive factor for search engine rankings.
Looking at the top 10 leaders, it was found that they only have 1-2 main contact numbers, belarus rcs data avoiding placing numerous contacts, as smaller online stores do, which have numbers of different operators. This is actually not a bad thing. It probably does not negatively affect search engine rankings. Therefore, if someone claims that adding additional phone numbers will improve search results, this is putting it mildly.
As for alternative contacts, such as Skype, Telegram, and other messengers, they are quite rare on websites. Their use is not mandatory, and these platforms are not key for positioning in search results. It is interesting to note that in the contact details of sites that occupy high positions in the top 10, you can often find links to Telegram chat.
Contact details and their impact on search engine rankings
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