Weekly reports are used to track and analyze the results of your short- and medium-term marketing efforts . For example, it can take several days to accumulate statistics on a new blog post, a newly launched PPC campaign, a large email launch, etc.
Weekly reports form the basis for analyzing long-term trends.
Stats: Weekly reports are mostly sent at the beginning of the work usefulness of self employed database week, as 27% of SEMrush users schedule them every Monday.
What can you expect from a weekly report?
An overview of traffic dynamics : whether overall traffic increased or decreased, which channels generated the most visits, leads and conversions, and how this changed compared to the previous week.
An idea of the success of your recent marketing campaigns in terms of conversions.
A complete overview of the main social media metrics (engagement and followers)
It helps you develop an action plan for the coming weeks .
How to get this data: Google Analytics for all traffic (visits, channels, user behavior) and conversions (goal completions) and week-over-week comparison. For social media stats, use Facebook/Twitter/Instagram's in-house analytics (or save time by analyzing them all in one dashboard in Social Media Tracker ).
An example of a weekly marketing report:
Weekly Report, Example 1 with SEMrush
Weekly Report, Example and with SEMrush
Weekly Report, Example 3 with SEMrush
Get Weekly Marketing Report Template (Google Drive)
Create a weekly marketing report in My Reports.