A professional explains the basics

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Please refer to it if you want to start SEO measures or understand SEO. [2025 Latest] What is SEO? and strategies of SEO in an easy-to-understand manner SEO (Search Engine Optimization) stands for "search engine optimization" and is a measure to aim for high ranking in search engines. SEO measures... Creating a customer journey map with persona marketing When conducting persona marketing, we recommend that you also create a customer journey map.


Creating a customer journey map makes it easier to design malaysia telegram database appropriate communication with customers, making persona marketing more effective . A customer journey refers to the path (journey) a customer takes from purchasing a product or service to continuing to use it, and a customer journey map is a diagram that visualizes communication with a customer during the customer journey. The customer journey includes processes such as problems and worries, information gathering, comparison and consideration, purchasing decision, continued use, etc.


By visualizing these in a diagram, you can consider what type of communication is desirable for each process. To improve the accuracy of your customer journey map, you need to have a detailed understanding of your customer's psychological state and behavior. This is where personas come in handy. On the other hand, simply setting a persona does not give you sufficient information on when and how to promote your products or services. Once you have set up a persona, be sure to create a customer journey map as well.