Tulipán Con Mantequilla, a true love story

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Valentine's Day: a special date for brands.
What are brands doing to make the most of Valentine's Day?
It is interesting to see how certain brands take advantage of a special date on the calendar such as Christmas or Valentine's Day to launch a new product or talk about some characteristic aspect of the brand itself. A clear example of this is what the Tulipán brand, from the Unilever group, has done.Tulip Butter Advertisement

After the success of its previous product, Tulipán Sabor Mantequilla , aimed at a young audience looking to add more flavour to their breakfasts, the brand presents Tulipán Con Mantequilla . It is the first time that it has dared to combine its classic vegetable oils with tasty butter. It is true that even though it is butter, this innovative product has 43% less saturated fat.


In its previous commercial for Tulipán Sabor Mantequilla, the protagonist was vietnam phone numbers a female animated character made of margarine, thus connecting with a more familiar and closer audience. It is a fun and entertaining advertisement that highlights the benefits of the product and was presented in various media: television, magazines, outdoor and digital, since it was considered that this was where Tulipán's target audience was.



MUPI of the Tulipan with Butter campaignKnowing that February 14th was approaching, a great variety of brands from around the world made Valentine's Day the ideal excuse to launch new campaigns where love is the protagonist. Tulipán has not been left behind, and has launched a campaign for its butter product where a new figure appears, this time male and made of butter. It is a tender and entertaining love story. The "butter boy" comes out of his jar and meets his respective partners at every meal, which makes him feel alone until the moment he sees how the "margarine girl" comes out of another jar and both merge giving a beautiful and tasty result. In addition, the campaign is not only shown on television, but is present in MUPIS, attracting the attention of every citizen who passes by.

Valentine's Day is undoubtedly a source of inspiration for brands that want to gain notoriety and, above all, win over consumers.