What is an autoresponder and what is it for?

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To be on the same page, let's start by briefly explaining what an autoresponder is.

As its name indicates, it is the sending of one or more automatic responses as a reaction to a user's action in a given time.

Let's see it with a generic example that is very easy to understand.

You have probably registered on a website at some point in your life: you enter your email and password and a window appears that tells you something like…

Thank you for registering!

All that remains is for you to confirm your account to be able to access the website.

All you have to do is follow the confirmation link we just sent you by email.

Be careful, if it is not in your inbox it may have ended up in spam.

And you go to your email; and there it is, waiting for you, that email with a link to the site in question, right?

Well, that email has been sent automatically thanks to an email sweden whatsapp number database marketing tool , such as Mailrelay itself.

As the definition says, you can send one or several emails in the period you decide, this will depend on your strategy and the nature of your business: this is what is known as an email sequence.

Continuing with the example of new user registration, a sequence could be: when a person confirms their account they receive a welcome email, 24 hours later they receive another one explaining the advantages of the product or service you offer, and 48 hours later another one telling them the history of the company.

And so on with everything you want to tell your new lead .

This is just a sample of what you can do with an autoresponder and we will soon get to the examples we promised at the beginning. But first let's quickly look at the benefits of using autoresponders.