Once advertising has started

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Beyond the cost of the Google Ads campaign, in our agency we also focus a lot on helping you save as much as possible on the budget allocated to clicks. Among the actions that we apply in each campaign, for example, I point out: The search for “long tail” keywords. These are search terms made up of multiple words and that better focus the user’s search intent than generic “dry” keywords. They are on average less searched for and have a higher conversion rate. By periodically analyzing the search terms we add negative keywords. These are words that do not reflect the services or products of our customers and, therefore, would only result in wasted clicks (money).


Some examples to best create a Google Ads campaign business email address list poland for a local business example to create a Google Ads campaign If you have a local business I would like to give you some examples to help you understand how to create a campaign. Create single-keyword ad groups . For example, if you have a flower shop, you could create an ad group for the term “roses for sale,” another for “tulips for sale,” a third for “daisies for sale,” and so on. These are very specific ads, and therefore highly relevant and effective. This type of Google Ads campaign management is impossible for much more complex businesses than a local business.




So take advantage of this opportunity. Set up conversion tracking for your website ., companies generally have two types of reaction: they believe that their business has grown thanks to the ads, or they think that nothing has changed. Without an in-depth analysis, in fact, you can only rely on "feelings" of growth. In fact, a respectable management of advertising campaigns on Google Ads cannot do without conversion tracking . This is a tool that allows you to measure how clicks on your ads generate significant actions. For example: phone calls, sales or leads (filling out forms with your data).