Campaign launch. Optimize campaigns

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All pages used by advertisers to invest in ppc are considered lps by search engines — and only they will be evaluated for rankings. This is why it is so important to provide the best user experience on these sites. The volume of relevant information is essential, as is the quick loading of personalization elements, clarity of communication and secure access.

Track conversion rateswhen you buy website traffic, it is very important bc data hong kong user list to define what an organic conversion and a paid conversion are. Only with this tracking is it possible to have a real dimension of the value of the campaign and the effectiveness of your strategy in relation to your investment. Google and allow you to configure conversion tracking directly through tag manager, but this must be configured beforehand.

and constantly test resultstesting your campaigns and analyzing results is a key point in reducing your investment and ensuring that the campaign is profitable. In addition to using kpis, create a/b tests to vary the ads and check which model generated the best results. As you can see, organic results, in a way, compete for the top positions in the serps with paid ads, especially when the search is informational and not transactional.