Effective reach and connection requests.

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B2B marketers can leverage LinkedIn connections to create meaningful ways through,

Finding decision makers who can introduce you to their network.

Take time to understand mutual interests and goals before asking for a favor.

Reading their posts, liking them, commenting on them, sharing them or tagging friends to build attorney email list better understanding and relationships.

Create a warm introductory message for the prospect when a connection request is sent to them.

Start meaningful conversations

Offer value before making a proposal

This is a good example of Jay Abiona recommending one of his top-level contacts who is willing to work.


Jay Abiona - Linkedin.png
Source: LinkedIn
Content strategy for lead generation
Share valuable information from the sector
LinkedIn is a great platform where you can establish yourself as an industry expert. Decision makers see and read your posts, content, or any knowledge you share. Post valuable industry insights, research, data, trends, and technologies to attract and engage potential customers.

Create articles, newsletters or thought leadership papers
LinkedIn is a knowledge base where people share thought leadership articles, write newsletters, or create white papers. The main goal of thought leadership articles is to establish yourself as an expert on LinkedIn. This improves your credibility and gives you a competitive advantage.

For example, LinkedIn provides an easy-to-design newsletter template. Fill in all the details and use your brand colors to create and publish a weekly or bi-weekly newsletter that engages and nurtures your leads.


LinkedIn Newsletter.png
Source: LinkedIn
Use visual content: images, infographics, videos
LinkedIn is a visual platform. It delivers high-value information to your audience in the form of charts, images, videos, infographics, and graphs. Engagement rates for images outperform video content for large profiles. Therefore, brands leverage charts and images as go-to content to drive higher engagement rates.

The distribution of LinkedIn posts by brands is as follows:

Posts with images on LinkedIn: 50.96%

LinkedIn video posts: 14.06%