Measure the CTR of a specific page
Measuring the CTR of a particular page will tell you what percentage of impressions on that page end up generating a click.
To do this:
Click on the " Pages " tab in the table at the bottom of the page.
"Pages" tab highlighted in the toolbar
Remember that this is an average.
This means that your average CTR will be affected by the average position of all the queries that page ranks for.
And your site pages can rank for dozens or hundreds of keywords.
You may rank well for a small mobile phone saudi arabia mobile number directory number of keywords. But you could also rank relatively poorly for many more, which could lower your average.
Measure the CTR of a specific page and search query
The most actionable CTR metric you can analyze is the click-through rate for a specific page and a specific keyword or query.
For example, how does your landing page "blueberry pie recipes" perform for the query "blueberry pie"?
This will give you the most reliable measure of your performance on that subject.
To determine this CTR:
Start by clicking on the URL of the page you are analyzing in the table.
An example URL highlighted in the tool
This will apply a filter to the data. Now, you will only see metrics related to that specific page.
Now, click on the “ Public ” tab.
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