In the digital world, we may think that all the content we create has an expiration date, and that audiences always want to be consuming content that is in fashion.
Although this is partly true, there is a type of content that does not die over time: this is Evergreen content.
It happens just like when a song doesn't go out of style and lasts uk email database for generations, like this one by Blink-182, titled, “All The Small Things” is great!
Press play and listen to it while you read…
There is content that, even after years, your Buyer Personas will continue to search for, therefore, this type of content is the most valuable and the one on which you should focus a good number of the articles that you include in your editorial calendar.
Although most people focus on making “viral” content, the truth is that this content, while it will generate many entries at a given time, loses its validity over time.
Your work will never stop and will become more and more stressful.
Yes, we know, it sounds a bit contradictory.
The first thing that is said is that in digital everything happens now! and audiences only want to know what is happening at the moment, that is, what is trending, but the truth is that Evergreen content is the trend that never dies.
By the way, we're here talking about Evergreen content, but do you know what it is?
Do you know how to create evergreen content? Do you know how beneficial it is to create evergreen content for your business?
If the answer is no, keep reading and we will clarify it for you.
Definition of Evergreen Content
If we are going to analyze the word, “Evergreen” is a content that is always green, fresh, ready to eat!
According to the marketingdecontenidos.me blog, Evergreen content is
“Timeless content that can last over time without becoming obsolete, since it does not respond to current events. Its importance lies in the fact that it can generate visits continuously over time, not just at a specific moment, thereby increasing both traffic and the positioning of the website.”
Simply put, evergreen content is content that is not news, that is not ephemeral, that is just as functional today as it is later.
It is that content that, despite the passage of time, continues to generate entries for your blog, new leads and new clients.
That is, Evergreen content is not:
For example, an article about elections in a country will expire in a few weeks, and its keywords will end up in the Google graveyard.