Optimize the SEO of your pillar content

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As with any other page on your website, take care of the SEO of your pillar page , so that the main topic ( core topic ) is present in the title , the meta description , the URL, the H1 header, the alternative text of the images, the body of the information, etc.

5. Structure the content and include a table of contents
Pillar content is usually structured into belgium email list several sections , each headed by an H2 heading. To make it easier for users to go to a specific section without having to scroll , an index is often included at the top , with anchors that lead directly to each of the sections on the pillar page . In turn, a “Back to top” button can help users return to the index and continue browsing the content comfortably.

6. Use synonyms and words related to the main topic
The core topic is the core of the entire topic cluster and the pillar page, but it is not advisable to overuse the main topic in the body of the information . The use of related terms, variants and synonyms helps to avoid penalties for excessive use of the keyword, broadens the search range and allows search engines to better interpret the content.

We are talking about a complex strategy that requires professional advice, but we hope to have helped you understand what semantic searches are and what exactly topic clusters and pillar pages consist of .