B2B in China: Guide to Mastering Lead Generation (2022)

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Lead generation is one of the most important aspects of any B2B marketing strategy, and the same is true, if not more so, for B2B in China. And when it comes to generating leads in China, things can be a little tricky. The Chinese market is unique, and understanding the cultural customs and nuances is essential to successfully generating leads. In this blog post, we’re going to give you a guide to mastering lead generation in China.

Although China’s B2B landscape remains traditional in many ways, the incredible digital development of recent years has changed the game for the many international players trying to crack this lucrative market. Thanks new zealand phone number list the Internet, it has become much easier for Western B2B companies to reach potential Chinese customers, but this Internet success has also brought with it its own challenges, as both local and international B2B companies have embraced digital marketing.

In this context, only companies that master China's digital marketing tools are able to stand out from the tough competition. Luckily for you, we've written this guide and if you don't think you're capable of handling a B2B lead generation strategy on your own in China, it turns out that we have over 10 years of experience in the field.

The Chinese web is a totally different entity than the Western one. There is still censorship and domestic players take priority over international ones, but if you want to succeed in China you have no choice but to adapt and play by the rules (but it’s worth it with a market that is projected to reach $350 billion in deals by 2024 with a year-over-year growth of 30%). This B2B Guide to China is for you if your company has been neglecting its digital marketing efforts. Why? It’s time to integrate new forms of communication via the internet so that potential customers can learn more about the services or products they may need.

In this guide, you will find the keys to creating an amazing B2B digital strategy for China:

B2B digitalization in China.
Visibility: the key to success.
Lead generation.
Digital reputation.
Analysis and optimization.
How to develop your networks.
I hope you enjoy reading it and understand things you weren't familiar with before.

Contents [ hide ]

1 B2B Lead Generation in China: What You Need to Know Before You Get Started
1.1 The Internet is key to customer experience
1.2 Professionals also use the Internet to measure the seriousness of potential business partners
1.3 Email marketing doesn't work in China
1.4 Basic steps to get started in B2B in China
1.5 To do B2B in China, your number 1 step should be to develop a Mandarin Chinese website
1.6 B2B companies that want to succeed in China need an effective Baidu SEO strategy
1.6.1 Baidu is the most visited search engine in China
1.6.2 Why is SEO so important in B2B marketing in China?
1.6.3 Adapt: ​​Your SEO strategy on Google may fail on Baidu
1.7 Digital reputation management is crucial for B2B in China
1.7.1 Use the ORM to position yourself as Premium
1.8 Press Relations: Is it useful for generating contacts in China?
1.8.1 Benefits of PR in China for B2B companies:
2 B2B in China: How to Generate Leads in Practice
2.1 Optimize your landing pages
2.2 Click to chat, also known as live chat
2.3 Regularly publish quality (unique) content
2.4 Build a strong digital reputation through Chinese forums and Q&A sites
2.5 Build a relationship of trust through customer testimonials
3 Managing your Chinese prospect: Basic knowledge for doing business in China
4 OUR B2B LEAD GENERATION SERVICES FOR CHINA
4.1 SEO EXPERTS
4.2 LEAD GENERATION PROFESSIONALS
4.3 EXPERTS IN DIGITAL SOLUTIONS
4.4 AN AGENCY FOCUSED ON PROFITABILITY
4.5 A TEAM OF FRENCH AND CHINESE
4.6 AND IN BONUS
5 OUR EXPERIENCE, OUR CASE STUDIES
5.1 YARNMASTER
5.2 CHEMISTRY-WORLD
6 CONTACT US
7 B2B in China – FAQ
B2B Lead Generation in China: What You Need to Know Before You Get Started
The Internet is key to customer experience
The Internet has made it easier to find information about products and services. Customers can compare different companies offering products or services, discuss their opinions, etc.

It is very easy for consumers to unite their opinions to challenge the practices and products of a company that does not meet their expectations. The consumer experience is now totally different, the consumer can find their own information on the Internet, and they are free. It is now very difficult for brands to lie or create a false image. We now speak of a “consumer”.