Top Marketing Strategies for Food and Beverage Brands

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China is known to be a huge opportunity for international food companies right now. International companies are trying to break into the Chinese market not only because of its unstoppable economic growth or cheap labor, but because of the increased purchasing power of its consumer market. The middle class is expected to expand rapidly in italy phone number list and triple its spending in the coming years, reaching $6 trillion by 2020. Multinational companies cannot afford to ignore the Chinese market, but are coming up with viable marketing solutions to target the second-largest consumer market.

THE CHINESE MIDDLE CLASS

The growing upper-middle class has spent hugely on health and wellness over the past decade. The market is expected to reach nearly $70 billion by 2020, as a result of rising incomes and awareness about healthy living. Chinese city dwellers are increasingly attracted to “all-natural” grocery products, are keen to check the details on food labels and as a result, are willing to pay a premium for healthy foods. The country is the most health-conscious globally, according to a 2017 BCG survey. This has created tremendous investment opportunities for foreign investors in the food business in China, especially those involved with organic and health food products.

FOOD MARKET TRENDS

China has long been the target of food scandals. Now that Chinese consumers are more aware of healthy eating habits and have high purchasing power, they are willing to pay for healthy food products produced abroad to avoid domestic food safety problems.

PAY FOR SECURITY

According to the Food and Beverages Consumer Insight in China survey , 86% of consumers from Tier 1 and Tier 2 citations consider food safety before purchasing food. Chinese consumers are very cautious about the food products they use, it doesn’t take them long to stop using a product if a food brand has been under safety incidents. According to the Iposos survey , up to 90% of Chinese consumers prefer foods without food additives. As part of a healthy lifestyle, more than half of the Chinese population strictly monitor their weight and like to consume foods with fewer calories.