4. Improving customer experience

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2. High efficiency of advertising campaigns
Showing ads to people who have already shown interest in similar products or services significantly increases conversion. Advertising becomes more relevant and targeted, which reduces the cost of advertising campaigns and increases ROI (return on investment).
3. Reducing costs on non-target users
Behavioral targeting can help you pinpoint which users are truly interested in a product or service. This allows you to reduce the number of impressions for non-target audiences, thereby saving the advertiser's budget.
When users see ads that match their interests, it increases their satisfaction and makes interactions with the brand more enjoyable. This approach helps build long-term relationships with customers.
behavioral targeting
How to use behavioral targeting in advertising?
1. Create personalized offers
To use behavioral targeting, you need to collect data on list of usa whatsapp phone numbers user behavior and use it to set up advertising campaigns. For example, if a user visited a site and viewed a specific product, you can set up retargeting to show them an ad for that product another time when they are on a different resource.
Behavioral targeting allows you to divide your audience into interest groups. For example, if a user searched for information about travel or vacations, you can show them ads for travel services or hotels. This helps not only increase the relevance of ads, but also make them more effective.