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What are the benefits of this digital lead recovery strategy?

Creating a solid database. With qualified leads, contacts who are really interested in our product so that the marketing and sales teams can work on well-segmented campaigns and actions.
CRM integration. With a consistent database, we can now use this tool that allows us to integrate databases with all the marketing actions we carry out and make workflows lighter.
GDPR compliance. Some of your former general manager email list contacts may not have agreed to the current data protection law. Now is the time to get them to sign their consent to receive commercial information from your company.
Obtaining new data. If the commercial interaction bears fruit, we will be able to feed our database with relevant information.
Closing sales. Lastly and most importantly, this strategy will allow us to convert old leads into active customers. This may happen through the lead recovery offer or through future sales actions, helping our lead to advance through the conversion funnel.
Through digital channels such as a landing page, you can offer exclusive content and/or discounts so that the contacts that are part of the database regain communication points with the company. In this way, the company will be able to update its database in compliance with the GDPR, eliminating contacts that are not interested in its services and nurturing those that may represent a sales opportunity. At Bannister Global we are experts in digital tools and we can help you in this process of reactivating dormant customers.