How to choose a social network for your company

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Did you know that between 2016 and 2020, the trend towards using mobile devices to access social networks went from 99,913 users at the end of 2016 to 225,896 users by December 2020 in Latin America? And that half of the 406,182 minutes spent per month on social networks are spent browsing advertising from companies that use social networks as a visibility tool. Where Facebook, Instagram and LinkedIn are the favorite social networks in Latin America .

These data indicate that the best option is to use your dominican republic phone number list networks well, with good marketing strategies that help you expand and improve your brand. And learn more about why to digitalize your business . However, not all social networks are identical, not all are equally useful or efficient for all businesses, so you must choose the one that best suits your company, so I will tell you 6 things you should know to choose a social network.

1. B2B and B2C differences and how this influences the success of social networks
The terms B2B and B2C refer to the distinction between business marketing processes that are aimed at a final consumer and those that are aimed at companies. In other words, these marketing strategies will define the target audience, to show how to satisfy the needs of your users, to sell your product, depending on each case.

B2C is Business to Consumer, that is, mass market, companies that sell their product or service to people. For this reason, this marketing is focused on highlighting the personal benefits that your product can provide through emotion and feelings that create an immediate need in the user, awakening a desire to buy.

B2B refers to Business to Business, which means that it refers to the corporate market, i.e. those companies that sell services or products to other companies. This marketing, therefore, focuses on establishing closer relationships, to reinforce the reputation of the brand that helps transmit its value. Showing how the product can help the company in terms of time, money and resources.

Knowing where your market is going will influence your success on social media, because you will be able to better direct your strategies, differentiating that they are for two different audiences, which better organizes, processes and plans the marketing actions you should take on social media. This will be a first step to knowing how to choose a social network for your company to sell.

2. Types of social networks
Horizontal: This type of social network has users of all kinds, such as social classes, objectives and different profiles. In this type we can find Instagram, YouTube, Facebook, Google+, Snapchat, Pinterest, etc. These social networks are attractive for all types of businesses because they have a large volume of users who join daily.

-Vertical: Refers to social networks that have a specific purpose or topic and everything revolves around it. We find Wattpad, LinkedIn, TripAdvisor, etc. in this type. Although these social networks do not handle as many users, they can be the best option for certain companies. For example, LinkedIn is the ideal ally for companies dedicated to recruiting talent.

However, some social networks that are of the same type do not focus on the same thing. For example, Facebook has long-form posts, while Twitter focuses on immediacy, and YouTube generates audiovisual content instead of posts. This is why it is so important to keep in mind your strengths, analyze and research your type of business and what audience you will have an affinity with, because if video editing is not your thing, then YouTube would not be the best option, or if you do not know how to put what you want to convey in 280 characters, Twitter will not favor you.