User-generated content (UGC)

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Closely linked to the previous point, we find ourselves in a panorama in which remixes with songs and montages made by the public themselves are protagonists on social networks. The creativity and freedom offered by platforms such as TikTok or IG Reels, through formats, templates and filters, has caused this trend to grow.

During lockdown, the number of remixes made by engineering directors email list users on social media had taken off considerably. People got used to being exposed and participating in creative and super dynamic videos. Not giving them that now is not an option if we want the audience to remain at the heart of our strategy .

Along with inbound marketing, has become the most important aspect of digital marketing, so not taking them into account in your marketing plan would be a mistake. The data speaks for itself: 29 million people in Spain use social media , which is equivalent to 62% of the total population. Can we ignore a tool that can reach so many people? The answer is no.

To remain competitive in the current context, knowing the trends and establishing a strategy that takes advantage of both tools in the long term is positioned as the winning horse.

The trends for 2021 are driven by a context strongly marked by COVID-19 and everything that comes with it: the increase in digital misinformation, memes as an information vehicle, the continuation of conversational marketing, a return to proven marketing tactics in times of uncertainty, among others.

Giving consumers the means and resources like filters, gifs or contests to generate new content around your brand will be the main objective of this trend. The creation of remix content is equal to pure entertainment nowadays, so exploiting this facet and making the audience talk about your brand is a must do .