Why is understanding the underlying business critical?

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Understanding your core business is the foundation for making sound management decisions and assessing risks and opportunities. There are several reasons why it is important to clearly define and understand what your company's core business is.
1. Focus on the main thing
When a company has a clear idea of ​​its core business, it can focus on what matters most. In a competitive environment, it is important not to waste time on secondary tasks, but to invest efforts in what brings in the most income. For example, if a company understands that its core business is online clothing sales, all advertising campaigns and efforts should be aimed at strengthening this area.
2. Effective risk management
Without a focus on the core business, a company may begin to list of uk whatsapp phone numbers take risks and invest in projects that do not have a stable return. A well-developed core business allows a company to survive difficult economic times. For example, in the event of a crisis or a market downturn, it is possible to maintain profitability through the core business and minimize risks from less stable projects.
3. Defining a growth strategy
Knowing your core business helps you identify areas for expansion. For example, if your company's core business is successfully operating in the Russian market, you might want to consider expanding into international markets. Or you can add new services that will fit seamlessly into your core business.
basic business