Basically, the Ideal Customer Profile – Ideal Customer Profile, translated into Portuguese – is someone who identifies with your brand, is engaged and feels that their needs and desires are adequately met by your product/service.
According to the Rock Content blog , the ICP is the profile of customers who present the ideal situation and characteristics to be satisfactorily served by a given company's solution.
That is, this profile fits an account, and not just a buyer, a company's acquisition decision maker, or an end user.
In fact, this is a tool widely used by companies that use Account-Based Marketing (ABM) . This is because, through it, the acquisition of new customers is based on specific and well-segmented groups that can be brought together in a common account.
At this point, you may be thinking that ICP is just another term for the target audience or even the buyer persona. But don't worry, although it sounds similar, they are different focuses.
Difference between ICP, buyer persona and target audience
There are several terms that all have one thing in ukraine whatsapp data common: customers. However, the difference lies in the scope and the way these concepts are applied. Check out the particularities of each of them:
Target audience
It presents a more macro perception of who your business wants to reach. The target audience considers demographic, socioeconomic and behavioral factors, so that a company can target its solution.
To create a target audience, some relevant information is:
Age
Sex
Educational background
Purchasing power
Social class
Consumption habits.
Ideal Customer Profile (ICP)
The ICP is more of a description that summarizes your ideal customer, and is more sales-oriented. Its information complements that offered by the target audience, so that communications and approaches that are more appropriate to the real needs of potential customers are possible.
The practice of Ideal Customer Profile goes beyond defining the target audience. It works with complementary data that helps to personalize approaches and strategies, such as:
Segmentation adopted
Business structure or capability
Market performance
Market maturity
Average ticket.
These aspects mentioned above are more relevant when it comes to B2B companies. Now, if we are talking about B2C businesses, the ICP can address data such as: