Interactive content is a strategic approach capable of entertaining, delighting and engaging audiences — according to Go Gulf , 93% of marketing professionals consider the format extremely effective in achieving these goals, which makes interactive content a competitive element and a priority in Digital Marketing .
It can be created and distributed in a variety of formats, from calculators to lookbooks. Experiences generated with interactive content encourage product dialogue and provide data for qualifying leads. In addition, content can go viral and boost viewing results, which increases brand exposure.
These results are essential for determining the actions to be taken in the next stages of the customer journey and even the company's long-term strategies. If you want to ensure good results for your business, keep reading: in this article we tell you a little more about interactive content, its main formats and what to consider before creating it. Check it out!
Interactive content is simply a content format that sri lanka whatsapp data requires active user participation. Just like traditional content, it is created to elucidate pain points and meet people's expectations, which automatically makes it an opportunity to qualify leads and increase sales .
Although many people assume that adding a moving image transforms any static content into interactive content, real interactivity, capable of bringing good results to the business, is provided through the use of specialized tools, such as software and the experience of good professionals.
The addition of interactivity is based on the simultaneous or individual use of sensory resources — sound, visual and touch, for example. Some more advanced tools create experiences based on the third dimension (3D).
Models that are best suited to interactivity can also be simpler. As a result, interactive content can also include animations, quizzes, widgets, games, calculators, solution finders, graphs, maps, historical sequences, landing pages, e-books, lookbooks, infographics, among others.