The boom of the stories format on all social networks

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Today, there are millions of people consuming stories all over the world. Instagram alone has more than 500 million daily users, not including those from YouTube Stories, Facebook Stories, LinkedIn Stories, Twitter Fleets, etc. A community of people too big to ignore in your marketing strategy , don't you think?

All major companies are integrating stories into their content strategies in order to reach their target audience. And you? What are you waiting for to start using them? Using them will have a communication directors email lists decisive influence on how you impact and interact with your prospects, boosting your brand's engagement rate and providing you with valuable information regarding user preferences and opinions, as well as feedback on your products and services. In short: you will increase the visibility of your product, increase the transparency of your brand and, therefore, generate more leads for your business .

If you are developing a more digital communication, you should consider using such powerful online content in your marketing strategy. Very useful when it comes to standing out from your competition and being relevant to your target audience . Stories are a very valuable tool that you have to start exploiting no matter what.

If you're reading this post, you're probably trying to incorporate stories into your content marketing strategy and you're not quite sure how to get started. In a context where videos are starting to take center stage and other types of content are starting to get boring , stories on social media are being articulated as an oasis of dynamism within the stoicism of the main feed . But let's not beat around the bush, let's start at the beginning.

What are stories? A story is an ephemeral piece of content used on social media. They can be videos, gifs or animations lasting 15 to 30 seconds (depending on the social network) that disappear 24 hours after being published. Stories were born in 2016 as a result of the rise of a social network called Snapchat. Although no one was betting on the format of this platform, all the major social networks ended up adding this functionality to their platforms, under the name of stories.