Today we want to tell you how to assess the quality of your contacts in MailChimp. Join us!
Contact quality in Mailchimp
Mailchimp's Member Rating
The quality of the contacts that Mailchimp offers us can be singapore whatsapp number seen in each of the rows and with the information of each record in the form of yellow stars. The tool makes an assessment of each of our records on a scale of 1 to 5 stars, with 5 stars being the highest. This is what is called the Member Rating .
What does Mailchimp measure with its Member Rating? Specifically, Mailchimp establishes the level of commitment and activity (engagement) of a specific record in a given audience with the email marketing campaigns that have been sent to them .
IMPORTANT: If we have two different audiences in our account, and a user is repeated in both, their quality score may be different for each one, since Mailchimp measures the activity and commitment of that record in relation to the communications of each audience. We must bear in mind that it only counts the data from email campaigns, not automations, or activity in forms, social media campaigns, etc.
Rules for classifying the quality of our contacts
It should be noted that, although we see the final classification of the records with the 5-star system, internally a 16-point scale is used to build this classification. And the points, in turn, are correlated with a value translated into a number of stars.
As a record interacts more or less with the campaigns it receives (email opens, link clicks, etc.) its score will go up or down , and its star rating may change.
Mailchimp breaks down engagement based on the frequency of our campaigns , meaning that subscribers who open monthly emails will receive a different score (will be given more weight) than subscribers who open weekly emails. The system calculates this weighting and translates it into a star rating representation.