What is a hashtag?

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A hashtag is a term, word or phrase that, when preceded by the hash sign (#), gives it the identity of a “follow-up” or tag.

This makes it possible for your search on any social network that supports it within its settings to return all those results that contain it within its content. Whether they are phrases, texts, descriptions, GIFs, tags, etc.

Because that is precisely what it is, a kind of virtual malta phone number list with which to identify and locate specific content.

What terms can we turn into hashtags?
Whether you have a business, a brand, a product, a campaign, a personal brand, a service, an info-product, an idea, or even a dream to fulfill, any term can be spread through a personalized one.

Imagine you have a pillow company (do you?). You could create one called #MeMolaMiAlmohada and put it in all your content.



What should the perfect hashtag be like?
The perfect hashtag is only the one that gives you good results. Therefore, there is no ideal type that can always be used as a model.

Because each objective pursued is as different from each other as the one used for it.

This depends a lot on the purpose, the target audience, the company sector, the location where you want it to have an impact, the time of year, whether it is a holiday, etc. A thousand reasons!

But there are a series of guidelines to follow in order to build the right one for your strategy.

Which will allow you to reach more users and take advantage of their interactions.

Grab a pen and paper (or Word and keyboard):

1. It must be in tune and balance with the objective being pursued
You can't expect to sell dog food if the hashtag you're going to use on social media is #AwesomeFoodCat , right?