What is Black Hat SEO?

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Black Hat SEO is a technique used to improve the natural positioning in search results, contradicting the guidelines of search engines. These practices are penalized, and you may lose all the positioning you have if you do them, but they are not illegal.
It should be noted that Google, Yahoo, Bing, etc. have guidelines lebanon phone number list they use to assess and guide users on what type of SEO is allowed and what is not, and how to do it, so that they can assess the quality of the content based on these guidelines so that they position the most valuable content at the top of the search engine for their corresponding keywords or search intentions.


Some Black Hat SEO techniques are:
Cloaking
Cloaking is a Black Hat SEO technique used to display different content depending on whether the reader is a user or a search engine robot, thus showing more SEO-optimized content to the crawler and more usable content to the human user.

Content spinning in SEO
SEO spinning is a Black Hat technique that consists of creating texts using different original texts and changing their words for synonyms, order changes and indirect disambiguations.

SPAM in forums, blog comments and emailing
Spam in a forum, comment or emailing is a technique that consists of publishing or sending content that has nothing to do with what is being discussed or that you have not requested, being in most cases advertising content about a brand.

Keyword stuffing
Keyword stuffing is a technique that consists of repeating the keywords you want to rank for excessively throughout a text. This technique used to work, but Google penalizes it today because it breaks the natural writing of a text.

Hidden text
This is a Black Hat SEO technique that is based on publishing text of the same color as the background of the page, in such a way that it is not displayed, with a smaller size than the rest of the text so that the user does not notice it. In this text, what is done is to include the keyword so that it has more density but it is not visible to the naked eye, unless Google analyzes it.