What is Instagram Shopping?

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Introduced by Mark Zuckerberg in 2020, Instagram Shopping is a new, free feature on the social network. It is based on the discovery that many businesses are now selling on Instagram . Simply put, Instagram Shopping is a product microsite integrated into an Instagram account . Products are imported by linking to a Facebook business account and curated product catalogs.

The shop feature allows you to manage product images, descriptions, prices, and links so that customers can purchase through an Instagram profile. Depending on the shop software used, customers won't even have to leave the Instagram app. The benefits of the Instagram shop shouldn't be underestimated: Of some one billion users worldwide, between 50 and 80 physicians email database percent follow at least one business profile, according to surveys. The opportunities for social commerce , social selling , and influencer marketing are huge.

How does Instagram Shopping work?
With Instagram Shopping, you use an online store built into Instagram to showcase products and collections . These can be tagged in profile photos, Instagram Stories, and Instagram Reels to direct visitors to your Instagram store. Additionally, the Shop button and Shop tab on your profile list products imported from Facebook and invite visitors to browse your catalog. Customers can use the checkout feature to make in-app purchases or shop in your online store.

You can tag up to five products in your shopping posts. Instagram carousels allow you to tag up to 20. In Stories or Reels, you can tag one product each. Your visitors will see the product name and price, a link to the product page, and a shopping cart icon . Product tags and stickers redirect users to the Instagram shop. If a product is tagged, you'll receive a notification in your business profile's shopping feed.

Advice
Do you want to sell products or services on Instagram and other social media? Use the IONOS Social Media Buy Button . The simple and intuitive interface supports multi-channel selling, payment methods, a shipping wizard, and synchronization of all your channels.

How to set up an Instagram shop: how much does Instagram Shopping cost?
Instagram Shopping is free to use and set up, but the platform charges for placing ads to drive potential customers to your store. There are also sales fees for products sold or chargebacks. For sales, taxes and payment processing fees are deducted from the seller's payout . More information about fees can be found in your Commerce Manager financial reports .