It is essential to identify your target audience, the audience to whom paid campaigns will be directed. Who is your company's ideal consumer? What do they do, what is their age range, social class, pain points they need to solve, and what solutions can you offer?
From there, create one or more personas, which are a semi-fictional representation of your ideal customers .
But within this target audience, several others can be the focus of your paid campaign . They are divided into three types according to the sales funnel :
Cold Audience - This is the audience at the top of the funnel. Even though they have the characteristics of your persona, they have not yet had contact with your business and need to be impacted with relevant content .
Warm Audience - This audience is in the middle of the sales funnel qatar whatsapp data and has already had some type of interaction with your company. Despite this, they need to be prepared to move on to the next stage of the sales funnel, encouraging their decision-making. Offer content relevant to this stage in organic traffic and also in paid campaigns .
Hot Audience - This is the audience that is at the bottom of the sales funnel. They have already interacted in some way, whether by consuming the product or showing interest in what you have to offer. This is the time to work on the offer. Now, the offer must be worked on to decisively influence the decision-making process.
Setting goals and objectives
Define the goals and objectives of the paid traffic you want to create. There are at least four points you can work on:
Lead Generation: capturing data from potential customers , people who have in some way already shown interest in a product or service that you offer;
Sales :Reach and impact users most likely to purchase your product or service;
Traffic: increase the number of hits to your website ;
Branding : promote and/or strengthen your brand .
Remember, you need to know where you want to go to measure whether the results of paid campaigns are as expected.
Strategic planning
Good planning is essential. Without it, simply creating an account and posting ads is practically throwing money away. It will help the manager to have a clear vision of the business and identify the best opportunities.
Therefore, it is necessary to identify the strengths and weaknesses of your business , research and understand the market and the competition, identify the best keywords, among other actions that will ensure greater assertiveness for your publications.
Also define the available budget and how this money will be distributed, according to your strategy.