What are the main indicators that Facebook's algorithm works with?

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Relationship with the user . When ranking or discarding content, Facebook's algorithm takes into account the relationship the user has with the creator of said content and the frequency with which they tend to interact with their posts.

The type of content . This indicator takes into cio cto email list account the type of content that the user is most attracted to. For example, if the user is more likely to react to videos, the algorithm will rank this type of content higher than photos or links.

Popularity . Is your post being seen by a lot of people, but not getting a good proportion of reactions? This will surely hurt the Facebook ranking of your future posts.

Novelty . How recent is your post? Newer posts have a better chance of ranking higher in a user’s feed .
What can I do to make Facebook’s algorithm work for me?

Below, we will show you a few tips to keep in mind to ensure that all your efforts on Facebook are not in vain, never forgetting that a good social ads strategy is the best complement to a good organic positioning strategy on social networks. Facebook wants a piece of the pie from your efforts.