Conversational marketing strategies for ecommerce

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For decades, people have witnessed a huge transformation in all areas of life. Nowadays, they quickly take on all technological advances without blinking. And this is taking into account that they happen at a dizzying speed; what is new today will be obsolete tomorrow.
The same happens with digital marketing. Users perceive the digital environment as something dehumanized and cold. And it is in this sense that it is necessary to create new strategies that allow the customer to be accompanied and advised throughout the entire purchasing process.

There are various conversational marketing strategies that you israel phone number list implement in your e-commerce. With them, you will be able to offer your customers completely personalized, fast and efficient attention. Above all, thanks to artificial intelligence and automation.
The following strategies are some of the most used:

1.- Chatbots for your ecommerce
One of the main conversational marketing strategies that e-commerce is implementing the most is chatbots. These robot programs are capable of simulating real-time conversations with customers.
In reality, chatbots are an artificial intelligence technology that converses with customers through an instant messaging service. Normally, a chat window from the website itself. Their main advantage is that they allow you to automate all kinds of responses to speed up the resolution of user queries.
You can forget about impersonal forms or emails that lead to slower response times. In addition, thanks to their features, chatbots can be configured to appear human.


2.- Live chat
Many people have the option of chatting directly with customer service. Artificial intelligence has its limitations. And sometimes, there are specific queries and problems that require direct contact with a responsible person.
Although automation can reduce costs and save time, it is sometimes not enough to meet a user's specific need. So it is often a good idea to offer a direct chat time during the working day.


3.- WhatsApp Business on your website
Just like direct chat, using WhatsApp Business in your e-commerce brings you great advantages in terms of personalizing conversations. But the big difference is that in this case you can automate responses and combine them with the direct chat between you and your client.
WhatsApp Business allows you to communicate with your clients in real time and directly. But, in addition, it also allows you to automate a large number of messages, as well as create mailing lists to make mass shipments.
Today it is one of the booming conversational marketing strategies. Although there are still many companies that have not implemented this messaging service, it is the ideal complement to place in your e-commerce and allow your clients to contact you immediately and reliably.