What forms of cooperation and platforms exist?

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In influencer marketing, there are different platforms and forms of cooperation. The choice of platform and form of cooperation depends on the objectives of the campaign and the formats you want to use.

Influencer Marketing Platforms
There are influencers on different platforms, each of which has a specific audience profile. The format used on each of them will depend on the nature of the platform itself.

Instagram . Instagram is the most popular influencer marketing platform. In pharmaceutical email lists addition to posting images, it also allows you to create stories or reels .
Twitch . Twitch is mostly known among gamers. The platform is primarily used for live streaming.
TikTok . TikTok is an app where users can post and watch short videos.
YouTube . The platform's popularity lies primarily in the publication of long videos. However, shorter videos, known as YouTube Shorts , can now also be played.
X. Previously Twitter, the X platform allows you to make different publications in the form of text or images.
LinkedIn . LinkedIn is a social network focused on business topics.
Pinterest . Pinterest is a place where users post images, called pins, that they can add to their own online board.
Forms of cooperation
In addition to choosing the platform through which they want to promote their product or service, companies can also influence the form of cooperation. Here are some examples.

Posting . The classic form of influencer marketing works with traditional posts on the influencer’s page or profile.
Unboxing . Unboxing is often presented in video format. Influencers show how they unbox products for the first time.
Story . Short videos close the gap with followers and can be used to increase engagement.
Tutorials . Tutorials usually show how to use a product or what benefits a particular service has. They are presented in video format.
Discount code . Influencers provide their followers with a discount code to encourage them to purchase a product or service.
Brand ambassador program . In this way, the influencer becomes an ambassador for a brand or company.
Live events – Influencers visit businesses and share their individual experiences with followers.
Contests . In addition to presenting a product and advertising it, a raffle is also held among the participants.
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Identify influencers
The most important factors for identifying relevant influencers for a brand or company are:

Activity . On which platforms does the influencer operate? Which ones are they active on and where does communication and exchange take place?
Reach within the target audience . Is the influencer targeting the people I want to reach with my products? There are countless profiles and channels with attractive follower numbers. However, these numbers are only relevant to a company if they reach its target audience.
Expert position . What aspects determine corporate communication? Who is considered an expert in this field? Who fits thematically with the company? Are there influencers who have built a good reputation and are known in the industry?
Interaction/Engagement . Follower numbers are not always decisive. Interaction with users and so-called community engagement are the most distinctive features. Retweets, comments, shares and likes are therefore important indicators.