Institutional websites for industries are important commercial tools . After all, they centralize and highlight the main information about the business with the aim of attracting customers and strengthening branding .
Currently, this virtual page functions as a showcase for the company, helping future customers make decisions. It establishes an online presence and enables communication with them.
It should be kept in mind that the internet is also a business environment. Therefore, consolidating yourself in this space helps with authority and generating opportunities.
It is no coincidence that, according to McKinsey & Company , 50% of B2B customers feel frustrated by the lack of accurate online information during the research phase. Furthermore, 45% complain about the usability of online channels or technical failures.
This causes them to turn to a representative or even another supplier who has the ability to resolve their needs quickly and efficiently.
Additionally, 76% of B2B purchases begin online, with research into products and suppliers. And after making that choice, 93% of B2B customers say they would prefer to be able to purchase online if they had the option.
This data presented by the E-Commerce portal only kenya whatsapp data reinforces that information consultation no longer needs to be done through a seller. Ideally, the website should be able to resolve all of the buyer's queries .
A well-built website is not an unnecessary cost. It is an investment that generates profitability! Since it is customizable and helps with customer prospecting , without having to rely on social media algorithms.
To achieve this, you must combine the construction of an institutional website with the development of excellent SEO and digital marketing strategies for industries . This will help increase traffic and visits , ensuring an excellent and efficient acquisition channel .
Main advantages of the website for industry
Main advantages of the website for industry
As we have seen, an institutional website is no longer a differentiator and has become mandatory for industries that want to stand out in the market . Creating one enhances the business objectives and helps to solidify the online presence.