Planning your overall segmentation plan

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But you need to build a strong email list to do this. Offering incentives in exchange for emails (known as a lead magnet) is a great way tobuild a strong email listThe right incentive depends on your online store, so you need to know your customers. For example, B2B customers are more receptive to free informational content, such as case studies or e-books.

A well-designed landing page that adds value is a good way to chile phone number list attract email signups. A good landing page has:


HubSpot
ActiveCampaign
aweber
sendinblue
Constant Contact
ConvertKit
GetResponse
MailChimp
Best practices
is a key step in creating an effective email segmentation strategy, but planning isn't the only thing that can improve your segmentation. There are also some best practices you should keep in mind that can maintain consistency in the effectiveness of your segmented email campaigns.

Always set your segmented campaign goals – It goes without saying that goals are the only thing that makes your strategy efforts worthwhile. Always make sure you set goals for your campaigns. Often, companies fail to change this as they grow, and the effectiveness of their segmented campaigns begins to decline. Be sure to adjust your goals as your business needs and situation change.