Below is the most comprehensive selection of options for positioning. 1. USER SERVICE A list of what you do to ensure your client gets the best results. 2. HR RESOURCE The focus is on your team, a team of successful professionals, their achievements and accolades. 3. TRENDSETTER (INOVATOR) This strategy is suitable for you if you create something innovative, work with new technologies, improve yourself and develop your service level.
4. LEADER (SUPERIORITY) The best strategy according to Jack Trout. To be number one in the market. At the same time, it must have a solid confirmation. 5. PRICE-QUALITY The weakest strategy, in our opinion. "We have the best prices!" sounds like "We are the cheapest!" 6. DISTINCTIVE CHARACTERISTICS What makes your product or service different from your competitors.
Unique health system, long shelf life, natural composition – all this goes here. 7. SOLVING THE PROBLEM A description of what user problems your product solves and how exactly. 8. CONTRAST TO COMPETITORS "Not just Cola!" is just an example of opposition to a leading brand. Or: "Only we make quality lamps!" 9. AGAINST PRODUCT CATEGORY The possibility of using your product or service for something other than its intended purpose.
For example, "you can give your cleaning service to your parents as a gift." 10. BENEFIT Description of the benefit for your clients: "You will get rid of wrinkles forever." 11. ASSOCIATIVE METHOD “Be yourself!” or “be like everyone else” are typical calls to action in this category of brand positioning. 12. AUDIENCE Who is your product for? For the young and daring, or for those who value their time.
Everything about the audience - here. 13. TECHNOLOGIES Suitable if you use some equipment or technology to create your product. For example, high-quality roasting of coffee beans. 14. DESIGN If your product is important for design and appearance. 15. GEOGRAPHY If it is important for you to emphasize that you are a Russian brand or, for example, a Moscow region farm.
16. ECOLOGY Anything that can be eco-friendly. It's not just about protecting nature and natural ingredients. Eco-friendly is something that doesn't harm people. 17. EVANGELISTS Steve Jobs, Richard Branson, Jack Ma – if you deservedly consider yourself one of these supermen, write about it. 18. LUXURY Suitable for luxury brands with all sorts of luxury and VIP elements.
19. GENDER A product for real men, or a service for real ladies. In short, everything that concerns gender. how to write a selling text on a website How to write quality text on a website? Example of a table with competitive research. Enter your competitive research data into a table. This structure will help you see overloaded niches and find free niches for positioning.
Ultimately, this will help you write the most effective text on the site specifically for your brand. For example , in your industry, no one talks about gender. Perhaps this is a great chance for you to position your product as a tool or service for real men. This is the path taken by the brand "Man and Meat".
It seems like everyone eats me