Inbound Marketing , you've probably heard this term before.
But what is inbound marketing ? What is its objective?
If you want to understand a little more about this subject, just continue reading this article.
What is Inbound Marketing?
Inbound Marketing - Attraction Marketing
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What is Inbound Marketing?
Inbound Marketing consists of the application of Marketing strategies aimed at attracting , converting and delighting customers, also known as Attraction Marketing or New Marketing , used worldwide.
In Attraction Marketing, the traditional concept of advertising is set aside, focusing on strategies that bring more connection with the target audience , such as Content Marketing , SEO and Social Media Strategies.
It is now understood that companies need to develop india whatsapp data new ways of winning over and retaining their customers, otherwise they will remain stuck in time.
The content created in Inbound Marketing is aimed at a specific audience in order to create a lasting relationship with the goal that people will promote the brand to other people, sharing their good experience.
In Inbound Marketing , it is the customers who come to the company, and not the other way around, which occurs due to the message conveyed by the brand.
How did Inbound Marketing come about?
Although it is considered New Marketing , it was already used a long time ago, albeit unconsciously.
The terminology was first used by Brian Halligan , co-founder of Hubspot.
In Peter Druker 's view , the principles of Inbound Marketing had already been developed in 1999 in the book Permission Marketing , which is worth reading for those who want to delve deeper into the subject.
Inbound Marketing emerged alongside Digital Marketing , which has the idea of a relationship between the consumer and advertising.
Today, with the internet, consumers have a wide variety of choices to choose from, so it is important to know how to use marketing techniques .
Inbound Marketing x Outbound Marketing?
In the second, it involves practices that we have seen in previous years, with a wide variety of advertisements, direct contact one by one on the phone, sales stands at parties, etc. It turns out that this type of old-fashioned way of thinking about doing Marketing costs a lot more and it is difficult to accurately measure the results achieved.
When applying Inbound Marketing techniques , this style is based on constant dialogue between the company and the consumer and using content that can speak to that person and thus attract their attention to channels such as blogs or social networks, it costs much less and is easier to quickly measure how the campaign is developing and possible adjustments.
In Inbound Marketing, your product is offered to a more qualified audience, while in Outbound there is unilateral communication and the product is advertised to a very wide audience , to several people who will not actually buy it and consequently engage less and therefore you will have less return on ROI .