Complex ordering process
Many entrepreneurs, without realizing it, complicate the process of making a purchase for potential buyers: someone wants to get the most complete information about the client, so mandatory registration is required, someone simply saves on creating and optimizing the site and gets an inconvenient and non-working automation system, and someone even confirms the order only through instant messengers, and during certain working hours.
Always remember that Internet lawyer database users do not like complications – they want to buy what they have chosen as simply and quickly as possible. Extra difficulties and conditions when placing an order can not only irritate a potential client, but even encourage him to make a purchase on your competitor’s website.
Unavailability of contact information to contact the seller of the products
An online store should inspire confidence in potential customers. Before making an online purchase, a person studies information about the seller of the products posted on the site, and someone needs additional advice from a manager or operator before paying. As statistics show, the "About the company" page is among the leaders in terms of traffic.
Make it easy for visitors to find your current contact information on your website: contact phone number, email address, company location (some customers use this to calculate the time and cost of delivery of goods).
Lack of reviews on products or services sold
Feedback from the company's customers is one of the most important factors when making a decision to purchase a product for new buyers. As practice shows, most visitors to an online store always study the page with reviews of the product they intend to purchase.
Provide the opportunity to leave comments and feedback on the site. Ask your first customers to share their opinion about the purchased product – you can motivate them with a small discount on the next order.
Remember that reviews not only have a positive impact on purchasing decisions, but also increase website conversion.