Analysis of multiple choice survey results
The results of multiple choice surveys such as "Please rate your satisfaction with this product on a scale of 1 to 10" can also be used for quantitative analysis. Customer attributes, satisfaction, interests, and other information can be collected as numerical data, which is useful for analyzing emotions and situations.
In addition to distributing questionnaires at stores philippines telegram phone number list and events, multiple choice surveys can also be conducted online to ask for users' cooperation. In order to ensure a sufficient amount of data, it may be a good idea to provide incentives to as many users as possible to get them to participate in the survey.
AB test results analysis
AB testing involves preparing multiple patterns of landing pages, web ads, etc., and analyzing which creative had the highest conversion rate. AB testing allows you to check the conversion rate for each creative, so you can perform quantitative analysis while formulating hypotheses such as "Why did pattern A have a lower conversion rate than pattern B?" and "What was the point that pattern B was evaluated for?". You can then use the results to help you decide which creative to unify and use them as a reference for future creatives, making use of them for future measures.