Apply solid content moderation strategie

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Since users post UGC videos in real-time without content moderation, they can expose your brand to offensive and hostile content that can damage your reputation.

Therefore, you must implement solid content moderation strategies to ensure that you republish or repurpose UGC videos that positively promote your brand.

For example, use a UGC platform with automated integrations that analyze UGC videos. This system school principals email database typically uses artificial intelligence (AI) algorithms to filter out content that doesn’t benefit your brand.

However, it’s also essential to use this system to select negative UGC videos that are worth responding to. Responding to negative reviews shows current and potential customers that you value feedback and are dedicated to providing customer-centric services.


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Social platforms with the highest UGC engagement according to HubSpot study

The best social media platforms to collect and publish videos with user-generated content
While leveraging multiple social media platforms helps you reach different market segments and demographics, there are channels where UGC videos work best.

TikTok: A video platform that uses algorithms to tailor content based on user preferences and interactions, making UGC videos very popular.

Instagram: A photo and video sharing platform that features UGC-friendly features like Reels, Stories, Highlights, and Collabs

YouTube: A video platform where users upload videos of any length. It recently launched YouTube Shorts due to the rapid growth of short videos. If you want your videos to appear in Google search results , you should include this platform in your marketing channels.

Start collecting UGC videos today
UGC videos are engaging content that can increase customer engagement while saving time and marketing costs. You can collect authentic content that reduces workload, maintains your online presence, and increases engagement by encouraging consumers to share UGC videos about your brand.