How to set up conversions in Google Analytics

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Also, posting a sample table of contents page of the white paper or two or three sample pages of the inside pages will help users to imagine the value of the material. <Download page example> White Paper Download Point 2: Optimize your input form If users have difficulty filling out the download form, they may abandon it before completing it. To encourage downloads, optimize your form to make it easy for users to fill out. <Points regarding the input form> Compatible with smartphone display Minimize the number of input fields Checkboxes, radio buttons, etc.


Implement input assistance features such as automatic malaysia telegram phone number list address entry Clarify which items are "mandatory" and which are "optional" Input errors are displayed in real time Show example input <Example of input form> White Paper Download Point 3: Clearly state your privacy policy Some users may feel uncomfortable providing personal information and hesitate to download. Since it also affects your company's credibility, be sure to clearly state your privacy policy. In addition, to give users a sense of security, it's a good idea to allow them to choose whether to contact you by phone or email, and to set up options for whether or not to receive email newsletters, as much as possible.


Also check out this article Many white paper samples and case studies! We also introduce tips to increase effectiveness. What are the MA tools that are useful after downloading? Even if a white paper is downloaded and lead information is acquired, there are many cases where the information cannot be fully utilized to acquire orders due to lack of a follow-up system. One reason for this is that complex information needed to approach leads, such as personal information, source of inflow, and level of interest, is not centrally managed in an easy-to-understand manner, making it difficult to handle.