Many who focus on content marketing and organic channel growth are ditching advertising and gradually building viewers through YouTube’s algorithms, a strategy that makes sense for long-term success.
However, you shouldn’t be afraid of Google kuwait phone number search Ads. advertising videos on the same channel if you have a clear strategy. In some cases, YouTube advertising can speed up the process of attracting your regular audience. Using advertising content and Google Ads at the beginning of the funnel can be an effective tool for expanding it.
Stage 2: Interest
Once you’ve captured their attention, it’s time to engage them and keep them on your channel. To do this, you need to create videos that delve deeper into the topic your audience is looking for. For example, if your first video was a general “How to Start a Business” video, your engagement video might be “5 Important Steps to Starting a Business Successfully.”
These can also be longer videos with a deeper dive into the topic. For example, at the first stage of the funnel you created a short dynamic video on the topic “How to move into IT when you’re 30”, where a real IT specialist shares his experience briefly and concisely. And at the second stage, you can mention in this video a webinar, podcast or other format that already reveals the topic in more detail and provides real practical recommendations and expertise. This approach helps to gradually guide the viewer through the funnel, providing him with more and more useful information at each stage. Of course, the further you go, the more the funnel narrows and not everyone will reach the more detailed videos.
Don't forget to engage with viewers through comments, ask questions in the video, and use cards and end screens to redirect viewers to other useful content.
Stage 3: Decision making
At this stage, viewers are already interested in your product or service, but they need the final push to make a purchase. This is where detailed reviews, product or service comparisons, and testimonials from satisfied customers come to the rescue. Social proof and product usage examples can be crucial. But it’s not necessary to post a review taken on a smartphone against a white wall. It can be part of more interesting and full-fledged content. I can recommend a separate article about reviews .
For example, instead of a regular review, you can show how your product solves a specific problem and add testimonials from customers who are already using it.