How is it? Exciting, huh Creative Abrasion

[sohanuzzaman56]

When the economy slows down, internal revitalization of the company or even yourself will be much more focused. Oh, you will lose your “unique” character. You can’t be “yourself”. This is a misconception. Why should you stick to “just be yourself”? Why not be “the better version of you”? Right?

b. Scale
In solving a problem, sometimes, even often, it will be much more efficient to combine two different perspectives. In addition to being more efficient, there is one advantage that you can get. Finding a new market. Yep, when you have a brand. The decision to collaborate with another brand is not a stupid choice.

However, with one note. You need to understand very well list of jiangsu cell phone numbers who you are going to collaborate with. The strength of bargaining power towards a collaboration will also determine the impact of the collaboration.

Many people mistakenly think that collaboration is dangerous for a brand. It is true. However, if you miscalculate. The most “safe” example that you often encounter is non-related brand collaboration.

This means that the collaborating brands do not have the same market “competition.” Cosmetic brands collaborate with food brands, for example. However, that does not mean that there is no collaboration between related brands. You can find a campaign by McDonald's where the profit from the sale of big macs will be donated, the brand's tight competitor, Burger King, stopped selling the “rival” item of the big mac. This was done so that consumers could donate by buying a big mac.

What is it? Actually, creative abrasion is a term coined by Jerry Hirsch who once served as an executive designer for the world-renowned automotive company, Nissan. According to him, abrasion or "polishing" occurs due to friction. However, don't interpret it negatively! In terms of the basic origin of creation, friction is a form of energy.

Well, the energy that is manifested because of collaboration, you can “refine” your creative ideas. So, the end result of the unlimited creativity that is created, will be much more acceptable and not too “raw”.