5 Tips to ensure that your web design does not affect SEO

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Headings (H1, H2, H3, …)
Headings are the titles that we find on a page. They are content with a different font than the rest, usually larger and sometimes a different color:



What we often find with this is that the themes or templates of the different CMS (Content Management System) already have their font preset to help people who do not know how to change it. The problem is that sometimes SEO is not taken into account and it is done only taking into account the design of the page, so the semantics of the web are not implemented correctly.

The main reason for this is that Headings are very important for SEO, as they provide Google with semantic information, that is, what is relevant at the content level, and in many cases there are themes that do not have the h1, h2 tags implemented...

On the other hand, we also see cases of pages that have an H1 (which would be correct), and the next heading is an H3. What is the problem? Well, H2s give more relevance to the content than an H3, and therefore we are losing the strength that an H2 can provide to help position keywords that are written in that heading, just for design reasons. In addition, semantically there is a hierarchy of information that, in this case, is not being implemented.

To finish with this first tip, I would like to tell you that, when creating the structure of the Headings, you must take into account both the design and the SEO. As we have been saying, the headers are a very important point for SEO: they help in the information structure of the website so that Google knows which keywords are relevant to you and your business, and they help users to understand better and faster what your website is about and what they will find on it.

Very large and unresizable images and videos
This can be applied to any type of multimedia file, so to speak. But in this case we are going to focus on images and videos, since they are the most used and, to a large extent, the heaviest.

Many people think that they can upload any image on their website just because it looks nice, without taking anything else into account. But this is not the case, as it can directly affect SEO.

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For example, uploading an image without taking into account its weight directly affects the loading speed of the website, and this is a relevant SEO factor for Google. It is also a very relevant factor at the user level, since let's imagine that a person arrives at your website and it takes around 4 or 5 seconds to load. Do you know what will happen? This person will not enter your website.



Therefore, it is important and necessary to optimize the weight of images lawyer email marketing database and videos before uploading them to your website, so that the site loads like lightning and you don't lose any potential customers along the way. For this, there are several tools, such as TinyPNG, Kraken.io or Compressor.io, which serve to optimize images online. And there are also plugins that do it automatically when you upload images to your website. In addition, to check the loading speed of your website you have tools such as Google PageSpeed ​​and GTMetrix.

And, to finish this section, remember that it is very important to resize images before uploading them to your website because, as in the previous case, it can affect your WPO (Web Performance Optimization) which is very important in SEO. This is very simple to understand: if the space where you are going to put the image on your website is small and you are putting an extra large image, the only thing you achieve is that this image weighs more and, therefore, affects the loading speed of your website. Also, at the level of the browser's rendering engine, this type of action consumes a lot of resources, which makes the website run slower.

Little text on the pages
As we can all see, there are many websites where the content is a bit scarce due to having a large number of images and videos to attract the user.

But, as we have said before, it is not only users that need to be attracted, but Google needs to be attracted as well, so to speak. That is why our pages need to have content.

Content is what Google reads to know what your website is about, so it is very important for it to position us. We must have a text that is in line with the theme of our pages, an attractive text so that people read it and stay on our site, and an optimized text so that Google likes it and helps us position it.

How do you optimize a text? Firstly, by using a good Headings structure as we mentioned in the first tip. Then, both the Headings and the text itself should contain Keywords to be positioned and that they are related. For example: If our website talks about pants, then use the words pants, jeans, etc.

So, images are fine, but we should not overuse them or only use images, because Google needs the text to know what your website is about.

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A lot of scrolling to find the information
This point does not affect SEO so directly, but it can affect it indirectly. Why? Very simple: if our website is not very adapted to user usability, when the user enters the website, if he has to scroll and scroll to get to what he is looking for, he will most likely leave.



And this is where SEO is affected, when a person enters your website, scrolls down and leaves. This increases the bounce rate of your page, or in other words: the percentage of people who arrive at your website and, without browsing, leave your site . This is a very important factor because, if you have a very high value in this sense for Google (that is, your bounce rate is high), then it considers that your website does not have quality content and that is why users abandon it. So it does not help you to position, but rather the opposite.

In conclusion, it is fine for people who enter your page to have to scroll, but always keep in mind the user experience, not that the website is super visual if this implies poor usability and, therefore, harms us.

Pop up and interstitial
And finally, we should mention Pop-ups and interstitials , those pop-up tabs that all users hate to find when entering a page.

Why do they affect SEO? Very simple, because Google wants users to have a good experience on the websites it displays in the SERPs. Simply because if Google only gave results, whatever they were, for all of us who use Google, it would have no value at all, and we would stop using it as a search engine.



That's why Google doesn't like websites with this type of pop-up window, because it causes a bad user experience. And if it happens when you're using a computer, it can be acceptable, but when it happens on a mobile phone, the user experience is really negative, since our screen is much smaller.

It is true that they are very useful for increasing conversions, but the right thing to do would be to use pop-ups that are not so intrusive, that take up a small space on the screen, not the whole thing, that do not hide the content of the website... In short, that do not bother users.