10 Tools to Boost Social Media Engagement

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If you can’t beat them, join them. Whether or not you like social media, you can’t deny its importance when it comes to building your brand, engaging your audience, and more. Nearly 3.5 billion people use social media across numerous platforms. Your business needs to be in the mix.

You likely already engage in some form of social media marketing, but if you are starting to notice that it is taking up and more and more of your time and not necessarily resulting in more and more sales, listen up. Social media marketing does take a lot of work, but it isn’t work that you have to do on your own.

There are plenty of tools to boost social media engagement, and better yet, a lot of them will also help save you tons of valuable time that you can then re-invest into other parts of your business.

Gone are the days of one way advertising. Social media needs to be social, and the better a job you do, the more traffic and sales you will find will result from your social efforts. These tools will help you with everything from post planning, to scheduling, image creation, influencer marketing, hashtag selection, social listening, and more. Let’s see who made the list.

1. PostPlanner
PostPlanner Tools to Boost Social Media Engagement

Naturally, a big part of your social media is your own content, but a great way to fill in gaps and ensure you’ve always got interesting content going out on your channels is to share other content that is relevant to your nepal telemarketing data industry. The problem with that is, finding the right content that fits your audience and that is likely to actually result in increased engagement can be incredibly time consuming.

Instead, you can use PostPlanner to help you find awesome content that is already performing well on social media. Find the best content, schedule it, and see how it performs! PostPlanner can handle all of that if you want it to (or you can simply find the content and then use another tool to schedule it if you already have a preferred tool).

We like PostPlanner because of how much time it will save you. When it comes to content marketing, the majority of your time should go towards developing your own quality content, not searching the Internet. PostPlanner takes over that role for you, and allows you to schedule those posts at optimized times to help even further the potential for engagement.

2. OneStream
OneStream Tools to Boost Social Media Engagement

The past few years has seen a major increase in live video. People love it! It is a great type of content to incorporate into your social media marketing strategy, but let’s face it, it isn’t always convenient. Instead of finding the perfect time to record your live stream, why not pre record it and stream it at the optimal time? You can do that with OneStream!

Research shows that people will watch a live video three times longer than a pre-recorded one. Instead of live streaming at 2am when you finally have time to record, you can use OneStream to produce quality ‘live’ video content, and then schedule it to stream at a better time.

We recommend scheduling your live videos for various times in order to see what results in the best engagement rates. Maybe your audience is comprised of night owls and they want to watch your live video at midnight! Or, perhaps you find the best results posting around 7pm when people are home from work, or 12pm while they are at lunch. You won’t know unless you try. OneStream makes it far easier for you to try out various times without having to actually stream live at those times. Record your video at a time that is convenient for you, and stream them whenever you want!

OneStream connects with most of the major social media platforms that have live video capability- including YouTube, Facebook, and Twitter.

3. IFTTT
IFTTT Tools to Boost Social Media Engagement

We have discussed If This, Then That (IFTTT) in the past when we rounded up our favorite marketing automation tools. It made our list again for social media engagement tools because it is so useful, quick, and best of all- free.

Part of what makes social media marketing so time consuming these days is that there are so many different platforms to keep up with. A tool like IFTTT helps make it easier to keep all of your platforms updated with recent posts. Previously, we discussed the ‘recipe’ that will share your Instagram post on Twitter to look like a native post (instead of that annoying Instagram link that no one clicks on). The result? Better engagement without having to spend any more time!

Another recipe we like (as shown above) will upload your Instagram posts to an album on Facebook. This is a quick and easy way to share your content on multiple platforms in order to maximize your engagement potential without having to manually upload your photos to numerous places. One and done! We love a good time saver, and IFTTT is just that.

4. SocialPilot
SocialPilot Tools to Boost Social Media Engagement

Control all of your social media platforms from one central location using SocialPilot. We love how easy their scheduling tools are, and best of all, they have a convenient mobile app so that you can schedule your social media while on the go.

If you’ve got a social media team, you can also more easily add them to your account so that they all have access and can schedule postings, monitor engagement, and more. We particularly love the collaboration features that SocialPilot has. Instead of drafting social posts in another location and waiting for approval, then moving them into your scheduler, you can handle all of this in one location. Schedule posts, mark them for approval, and once approved, easily get them scheduled.